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Commercial

No patents. No launches. No stages. Welcome to modern pharma.

Paul Schrimpf, (Sep 3, 2019)

Winning in customer experience requires pharmaceutical companies to literally get off their own drugs, says Paul Schrimpf
Patients and Medical

Whose data is it anyway?

Andy stone, (Aug 30, 2019)

When cancer patient Pete started to look into who held records about his illness and treatment, mapping the journey of his data proved to be no easy feat.
Patients and Medical

Creating a Patient Trial Community

Katie Osborne, (Aug 13, 2019)

A pioneering project promises to transform patients’ clinical trials experience and help move the trials process forward
Patients and Medical

Creating a Patient Trial Community

adaptive, (Aug 13, 2019)

A pioneering project promises to transform patients’ clinical trials experience and help move the trials process forward
Patients and Medical

Unleashing AI’s potential in clinical trial recruitment

Katie Osborne, (Jul 29, 2019)

Multiple innovations using AI are transforming the trial recruitment process
Patients and Medical

Making it about the patient, with the patient

Danielle Barron, (Jul 26, 2019)

Danielle Barron speaks to Laurie Meyers, Genentech’s Head of Patient Engagement Operations, about what she learned while creating a new patient engagement function.
Access and Evidence

Putting The I in Pills

Izzy Gladstone, (Jun 27, 2019)

Individualised medicine has so far failed to live up to the hype but innovations in the field are on the cusp of disrupting the way pharma and healthcare develop and provide treatments.
Multichannel

Cross Team Collaboration: The Not So Secret Sauce of Success

Izzy Gladstone, (Jun 27, 2019)

Much has been written about the value of patient- and customer-centricity in pharma but achieving this in the marketing mix typically entails a fundamentally different way of working. In fact, it demands nothing less than a revolution.
Patients and Medical

Adherence: Through the eyes of the patient

Izzy Gladstone, (Jun 26, 2019)

Are pharma and patients speaking the same language when it comes to medication adherence?
Commercial

Cancer Initiative Nets Collaboration Award

Adam Chapman, (May 24, 2019)

A collaboration between Novartis and Johns Hopkins Medicine wins Most Valuable Collaboration at eyeforpharma Philadelphia

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