Clinical
A Good Story Can Keep an Organization Afloat
Everyone likes a good story, but do they really have a place within pharma? We spoke to Ian Sanders, Creative Consultant and Business Storyteller, to find out.
More Clinical Articles
Clinical
The Site Experience: Using Technology to Advance Clinical Research
Dr Vivienne van de Walle offers 9 steps pharma companies can take to improve clinical trials based on her own insights and conversations with other investigators, who agree that using eClinical technologies to collect patient data can improve compliance and data quality, and reduce monitoring time.
Clinical
Ensuring Safer Drugs to Market
We report on some of the key debates taking centre stage at the 8th Pharmacovigilance Conference, held recently, including the implications of emerging markets, utilizing new and emerging technologies, risk management strategies, and shifting towards patient-centricity.
Clinical
The Innovation Blind Spot
Danielle Barron talks to author Ron Adner whose book “The Wide Lens” explains why the failure to focus on the entire ecosystem rather than the immediate environment of a new product is the downfall of pharmaceutical companies attempting to successfully commercialize innovation.
Access and Evidence
Real World Evidence: Maximize Benefits To Healthcare
With a staggering cost of drug development estimated at US$2.6 billion and a high failure rate of new compounds, pharma is under pressure to develop solutions that improve the R&D hit rate. Real World Evidence combined with digital healthcare might be what the industry is looking for.
Clinical
Engineering a Culture of Innovation Part 1: Creating a Win/Win Attitude
“For the natural born innovator, risk and failure are akin to an old, comfortable pair of shoes” - Henry Doss, ecosystem architect and co-author of ‘The Rainforest Scorecard: A Practical Framework for Growing Innovation Potential.’ We investigate how a culture of innovation can be created.
Clinical
Fast and Frugal Experiments are the Way Forward
We speak to co-author of The Innovator’s Method, Nathan Furr, about how pharma can enhance innovation, decrease costs, and accelerate drug discovery time frames with fast and frugal experiments in the face of uncertainty.
Clinical
Clinical Trials - Pharma in the Twittersphere
The merging of the modern advent of the public Twittersphere with the traditional methodology of clinical trials has provided a patient-centric, patient-driven, and patient-funded opportunity within disease treatment research.
Clinical
Greater Transparency & Collaboration Critical to Drug Discovery
Scientific and organizational challenges are crippling pharma’s drug discovery efforts. Introducing new drugs depends on the industry’s ability to pool resources, cooperate, and embrace transparency.
Clinical
Leveraging Big Data to simplify clinical trials and fix R&D
Pharma needs to embrace Big Data and technology solutions that facilitate trials to cure R&D stagnation.