Clinical
Introducing the Behavioral Element to Clinical Trials
We explore a new trial design that takes into consideration the behavioral elements of participants - the 2 x 2 trial design.
More Clinical Articles
Clinical
Personalized Medicine Ultimate Form of Patient-Centricity
Customized treatments are the final step in putting patients at the center of pharma’s operations.
Clinical
Artificial Intelligence – A Brave New World for Pharma
Dr Andree Bates explains how artificial intelligence can help reduce trial time, crunch data, and facilitate healing.
Clinical
Bridging the Diversity Gap in Clinical Trials
Melva Covington on strategies to encourage the production of clinical-trial data that more accurately reflects real-world diversity.
Clinical
Medication Adherence Platforms: A New Way to Optimize Clinical Trial Outcomes
About half of new drug compounds fail to demonstrate efficacy in therapeutic trials. The root cause - low medication adherence.
Clinical
Patient-Reported Outcome Measures for Cystic Fibrosis
Dr Nicola Davies explores the utility of PROMs in pharma, with a focus on cystic fibrosis.
Clinical
A Master Framework for Patient Centricity
Jeff Sherman on why industry engagement with patients should be thought of as a long-term relationship.
Clinical
Change Catalyst in Clinical Research
Dr. Jeffrey Kasher, Chairman of the DrugDev Advisory Board on his mission to fundamentally change the clinical research process.
Clinical
Better Decision Making through Better Patient Insights
True two-way engagement in clinical trials is now a possibility.