More Clinical Articles

Patients and Medical

Unleashing AI’s potential in clinical trial recruitment

Katie Osborne, (Jul 29, 2019)

Multiple innovations using AI are transforming the trial recruitment process
Access and Evidence

Putting The I in Pills

Izzy Gladstone, (Jun 27, 2019)

Individualised medicine has so far failed to live up to the hype but innovations in the field are on the cusp of disrupting the way pharma and healthcare develop and provide treatments.
Clinical

Bringing the Clinical Trial to the Patient

Danielle Barron, (May 26, 2017)

In-home visits are making clinical trials more convenient for patients - and more productive for research companies
Clinical

Strictly Pushing Limits

Deirdre Coleman, (Apr 6, 2017)

TV dancing star and MS ambassador, Trishna Bharadia talks about transforming trials, championing caregivers and managing expectations
Clinical

Communicate Your Way to a Better Patient Experience

Deirdre Coleman, (Mar 31, 2017)

Making patients feel part of the team during a clinical trial can transform the trial experience for the better
Clinical

Active Partners in Research

Deirdre Coleman, (Mar 29, 2017)

GSK are tapping into their consumer division's skill of capturing consumer insights - could FMCI (Fast-Moving Consumer Insights) be the way forward?
Clinical

You’ve Got to Mean It

Danielle Barron, (Feb 28, 2017)

Patient involvement in research is increasing but pharma needs to get serious to create genuinely meaningful relationships.
Clinical

The Art of Mastering Adaptive Engagement

Deirdre Coleman, (Jan 25, 2017)

The age of consumer empowerment is in full force and the industry must respond and adapt to customer engagement.
Clinical

My Device, Your Data: The Concept of BYOD

Danielle Barron, (Jan 11, 2017)

Harnessing patients’ own smartphones as part of a trial is a growing trend but the road to full adoption may be a little bumpy.
Clinical

Diversity Dilemma

Danielle Barron, (Jan 10, 2017)

Industry efforts to increase diversity in clinical trial populations are starting to pay dividends.

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