More Access and Evidence Articles

Access and Evidence

Market Access and what payers really want

Marcus Deans, (Mar 23, 2010)

Marcus Deans examines why market access depends on understanding the needs of payers.
Access and Evidence

Market Access and value-based pricing

Marcus Deans, (Mar 23, 2010)

Marcus Deans explores the competitive advantages of value-based pricing
Access and Evidence

Health economics data and market access

Peter Mansell, (Feb 25, 2010)

Peter Mansell reports on how pharmacoeconomics can help define data requirements to match market access plans.
Access and Evidence

Key factors for market access

Les Rose, (Feb 25, 2010)

Ed Schoonfeld of ZS Associates offers tips for market access success, from scenario analysis to risk sharing.
Access and Evidence

Breaking into the Brazilian pharma market

Rajesh Chhabara, (Feb 25, 2010)

To succeed in Brazil, find the right partner, the right product mix, and the right pricing. Rajesh Chhabara reports.

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