More Access and Evidence Articles

Access and Evidence

It's Not You, It's Me

Danielle Barron, (Jan 8, 2018)

Despite its ups and downs, the relationship between pharma and payers is stronger than ever
Access and Evidence

The 5 conditions you need to deploy blockchain technology

Andy Robertson, (Jan 6, 2018)

Richie Etwaru, Chief Digital Officer at IQVIA explaining the 5 conditions you need in order to deploy blockchain.
Access and Evidence

Shifting Gears

Adam Hill, (Nov 30, 2017)

McLaren has been a fixture of the Formula One circuit for half a century, but the company is now applying the technology it uses to monitor drivers and racing cars to solve health challenges
Access and Evidence

Artificial Intelligence: Friend Or Foe?

Adam Chapman, (Nov 23, 2017)

AI is fast becoming a reality. What does this mean for medical affairs?
Access and Evidence

Instant Feedback

Adam Chapman, (Nov 22, 2017)

Insights derived from “real-life” data are being billed as the next phase of pharma. But are payers convinced?
Access and Evidence

Can Blockchain Solve Pharma’s Trust Problem?

Tom Disley, (Nov 20, 2017)

The Economist calls it “the trust machine” but can blockchain rejuvenate pharma’s savaged public image?
Access and Evidence

The Price Of Access

Lucy Fulford, (Nov 13, 2017)

With tight purse strings right across the world, innovative pricing schemes are a crucial step in delivering affordable healthcare
Access and Evidence

A Bright Future

Lucy Fulford, (Nov 9, 2017)

Innovation is disrupting the entire healthcare continuum, creating opportunities for Medical Affairs in new and exciting places, says BMS’ Lav Parvathenani.
Access and Evidence

Surfing The Data Tsunami

Danielle Barron, (Nov 8, 2017)

How pharma is working together with government, regulators, tech companies and their industry peers to establish a strong foundation for health data across Europe
Access and Evidence

Under Pressure

Hugh Gosling, (Oct 31, 2017)

Pharma must lay its cards on the table and build a more transparent relationship with payers